Jeff is at the forefront of marketing technologies and search engine optimization (SEO), boasting a thirteen-year history of leading organic marketing innovations within the higher education sector. His tenure as interim Chief Marketing Officer at Noodle saw him spearhead the development of a dynamic in-house digital marketing team, revolutionizing the marketing approach for over 25 university partners. At 2U, as the first organic marketing hire, Jeff established a foundational SEO infrastructure, boosting the online presence of over 200 universities and their associated websites. His strategic vision focuses on helping universities reduce reliance on costly digital advertising and optimize student acquisition costs. At Rhodes Advisors, Jeff applies his vast experience to empower educational institutions through tailored organic marketing strategies, driving both growth and efficiency in their digital outreach efforts.