Micah has spent the last two decades supporting the growth and development of multiple universities, OPMs, and EdTech companies. With an advertising and analysis background, Micah architected the portfolio strategy discipline within the University of Phoenix which created a pathway to grow into a critical market research, product marketing, and strategy leader for multiple OPMs and their clients. Seeing the demand for independent, objective market research, investment, and strategy support growing in an increasingly dynamic higher education space, Micah founded his practice in early 2022 and has spent the last two years providing expert guidance and direction firmly rooted in relevant and current data, to a broad range of universities, institutions, and investment firms, as well as the enterprises that support them. Micah holds an MBA from the Eller College of Management at the University of Arizona and a Bachelor’s degree in Economics and Communication Studies from Northwestern University. Micah lives in Phoenix with his wife, five kids, and two rescue dogs.