David is a Salesforce Solutions Architect and 2X Salesforce Certified professional with deep expertise in education technology. Specializing in front-end and back-end Salesforce implementations, David excels at strategizing, designing, and deploying large-scale projects that drive operational efficiency. Currently a Senior Salesforce Consultant at LeedsSource LLC and Enrollment Systems Advisor at Rhodes Advisors, he leverages his skills in Salesforce Sales Cloud and Experience Cloud to deliver seamless, user-centered solutions. As Director of CRM Platform Operations at Noodle, David managed complex CRM architectures, implementing custom applications that streamlined admissions processes and enhanced user experience across multiple CRMs, including Slate. His earlier roles at 2U included developing strategic processes to support growth and optimize operations. With a B.A. in Economics from the University of Connecticut and an M.B.A. in Management Information Systems from the University of Baltimore, David combines strong analytical acumen with technical expertise to drive technology-driven innovation in education.