Joe has over 12 years of experience in higher education marketing, driving enrollment growth and helping prestigious institutions stand out in competitive markets. Known for leveraging storytelling to enhance the student journey and optimize LTV:CAC ratios, he led marketing strategies for Michigan State University, Villanova University, and Emory University as Head of Marketing at Bisk. Previously, as a partner at Circa Interactive, Joe collaborated with Noodle’s universities, including American University and Tulane University, and supported major OPMs with story-driven strategies. Following Circa Interactive’s acquisition by Archer Education, he served on their executive team. A former journalist and writer featured in the LA Times, LA Weekly, Slate, and Fast Company, Joe combines his expertise in storytelling and communications with a deep passion for the transformative power of education.